Buying local vs. buying online

Some customers think our biggest competitor is the big box retailers like Walmart/Target/Amazon. But in reality, we're competing against our own manufacturers!

Some manufacturers allow you to buy a bike direct from their site (i.e. Click & Collect, Buy Online Pickup In-Shop), then get it shipped to a dealer for assembly & pickup. Sounds great, right?

But the truth is when you order directly through the manufacturer, you're not supporting our small business and you're missing out on the perks we offer our retail customers!

So if you or someone you know is looking to buy a bike online direct from the manufacturer, share this chart with them and direct them to a local dealer instead.